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Programs / Media Production and Design

Program Summary

The Bachelor of Media Production and Design (BMPD) will prepare you to meet the demand for innovative graduates who can operate across all facets of narratives—designing and telling non-fiction stories that engage, inform, entertain and ultimately contribute to a broader and deeper understanding of how we connect with each other in the 21st century to build stronger societies.

A combination of intensive hands-on workshops and lecture courses gives you a strong foundation in data, research, writing and narrative abilities across media formats (text, photography, audio, video, graphics). The classroom experience will build fundamental production and design skills and thinking into the development and application of narratives, with the understanding that design shapes how and what information is delivered to audiences, making “story” and “design” inseparable.

As well as acquiring editorial and technical skills, you will develop the theoretical knowledge and understanding of the power of “story” through coursework in ethics, law, civic institutions and citizen interactions via policy, data and information technology theory and the history of persuasive narration and imagery. You will learn how to combine storytelling skills traditionally taught to journalists with the design skills that come from information technology, exploring where the two intersect to engage audiences in distinctive ways.

You will receive much of your instruction in small class sections of no more than 30 students with plentiful opportunities for hands-on work and constant feedback, especially in the early years of your program. As you progress from year to year, developing your expertise in those core program elements, your coursework will be augmented by instruction delivered in larger lecture-size courses in subject areas such as ethics and digital media law, as well as in emerging media industries and practical aspects such as freelancing.

You can choose a co-op option, working for 12 months after the fall term of your third year before completing the final three terms of your degree. Placements are arranged through Carleton’s Co-operative Education Office with media companies, online design and production houses, not-for profit and nongovernmental organizations, corporations and governments both in Ottawa and across the country.

BMPD graduates will apply creative production and design thinking to information strategies and narratives that help empower citizens, strengthen communities and help organizations of all sorts tell their stories online:

  • media producers for mainstream and new digital media
  • information-based producer/designers for not-for-profits, NGOs, corporation and governments
  • digital communications experts
  • data analyst/conceptualizers

With your Bachelor of Media Production and Design degree, you will also be able to pursue studies in master’s programs such as Journalism or Digital Media.